News Press Releases

ABP News Unlocks New Content Innovation

Noida, 19th June 2020: As the COVID-19 induced social distancing measures have put an interval on multiplexes & cinema halls, all eyeballs of home-bound Indians are moving towards OTT platforms. To address this transition & help viewers shine through the gloom, the content division of ABP News – ABP Spotlight, has unlocked a brand-new content innovation piece, with regard to a new film release on the streaming platform, Amazon Prime. 

On 12th June midnight, as the Amitabh Bachchan and Ayushmann Khurrana-starrer ‘Gulabo Sitabo’ got an exclusive digital release on Prime Video, ABP Spotlight created this refreshing & amusing piece to keep the excitement alive, among India’s film buffs. In this special piece, renowned ABP News Anchor, Shrivardhan Trivedi, who is known for his distinctive & quirky style, has interviewed ‘animated’ renditions of lead characters of the film.

This new content offering has posed a tremendous opportunity for brands to leverage the reach & prominence of the news channel and engage with their audiences in an extra-ordinary way. 

Furthermore, amid the excess of gloom on news channels, this has been another engaging & unique way to uplift the collective mood of the nation. 

On this new initiative, Mona Jain, Chief Revenue Officer, ABP News Network said, “At ANN, we are always exploring fresh & inventive formats to keep our viewers engaged. This new offering by our content division is a positive take from the daily onslaught of news generated by the pandemic, which takes a heavy toll on the nation’s mood. It will not only act as a means of entertainment & amusement amidst these trying times, but will also open doors for advertisers to fine-tune their media plans amid the ongoing shifts in consumer behavior and leverage exceptional reach across all platforms.” 

About ANN

ABP News Network Pvt Ltd (ANN) is a News Media company with its presence in the Television and Digital Media in multiple Indian Languages, with a prominent footprint in India and abroad. ANN is a group company of ABP, which was incorporated almost 90 years ago and continues to be one of the largest Indian Media Conglomerates.

ANN also has a considerable presence on digital platforms with news websites in Hindi, Marathi, Bangla, Gujarati and Punjabi, besides platforms about Cricket and Bollywood.

Related posts

Tampons Market Incredible Possibilities, Growth With Industry Study, Detailed Analysis And Forecast To 2024


Forescout Wins Five Global InfoSec Awards at RSA Conference 2022


Data to the rescue in a world of uncertainty – data can help you navigate


Leave a Comment