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Data Helps Enterprises Win Over Opportunities Even in Unpredictable Times

Data has incredible power – it can provide seamless progress for an enterprise. In fact, data best equips a business with the ability to anticipate market shifts, avoid risks, and spot present, as well as future opportunities. The current market scenario has changed the whole paradigm, pushing businesses into uncharted territories. Though online retailers are facing the brunt of this market shift, the whole sector has been forced to accept a new set of supply and demand trends. In addition, there are new consumer demographics to contend with.

Because of these factors, most e-commerce companies are trying their best to rebuild and realign their plans to keep up with current market changes and what’s in store in the near future. 

Recent data estimates that by the end of 2020, global e-commerce sales will reach $4.2 trillion – that accounts for 16% of total retail sales. These numbers are predicted to only increase with time. 

As online consumer demands are increasing tremendously, e-commerce organizations are craving immediate data sources so they can be prepared to fulfil these demands. In this newly emerging market reality, they know that they need to address such demands with faster and greater effectiveness. Not to mention, this must happen without compromising the overall customer experience. The only way to ensure a consistently positive customer experience is with online data, which consistently provides a truthful and accurate picture of the market reality.

The most important channels through which one can gain an accurate understanding of consumer sentiments are the following: social media public channels, inventory needs, product ratings & reviews, and surging demand trends across the globe. All of these sources are by-products of online data. These, in turn, help businesses anticipate and take advantage of the right kind of opportunities.

Today, when every dollar counts, if a business can define market opportunities well in advance, it can most likely win over consumers’ loyalty.

Online data collection – the next vital commodity

In today’s environment, with the markets facing unanticipated challenges at unparalleled speed, businesses are striving to obtain data. This resource, which provides an almost live market view on-the-spot, helps them make future plans with a bit more certainty, turning data into a must-have commodity.

The generic way of creating an annual strategic sales forecast by relying on the help of historical and current data, usually several weeks or months old, is no longer fruitful. This has become an outdated technique of the past. Businesses have now begun relying more on external data sources that align well with the dynamism of the current markets they operate in. Using live data from external sources enables businesses to address their consumer base most effectively and most competitively by offering the best-priced products. In addition, they are also able to enhance their consumers’ purchasing experience with rich, relevant, and versatile catalogues.

Kickstarting your data collection operation – start small and expand as needed 

Although building a data collection operation may appear to be an area of big investment, in reality, this is not the case. Online data collection can be built to scale. Data collection is no longer just a buzzword or a recommendation. It is a sheer necessity for every business to undertake and closely monitor. But the big question is – how to start?

First and foremost, it is important to remember that it’s never too early to start collecting data.  The important point here is to focus on clearly defining your data requirements. A business needs to define the exact data necessary to succeed and then follow that data path closely.

Secondly, it is always good for a business to start small and manually. Then, it can gradually scale up and expand. As a business is relying on data for some of its most critical consumer -related decisions, it is very important to get it right. 

A business therefore always needs the data that can help it make the fastest and most impactful decisions first. Consumers must feel like the business is addressing their every need, and data is the only way to reach that goal. Starting manually will not only help a business work out any early issues but will also make its overall data collection operation that much more precise.

Only once a business reaches those critical channels should it expand.

Lastly, it is important to turn to automated data collection solutions in order to scale up. Data collection is not the core business function that a business would like its teams and employees to concentrate on. Data should be able to support its core technology or business across the board. Therefore, it is best to turn to cost-effective solutions, such as automated data collection services, which are both timely and accurate.

Making future predictions with precision is something that remains a massive challenge for a business.

Today, when the market is unpredictable, you need a go-to advisor or resource that is capable enough to provide you with the most business-critical information that no other advisor can access. Now is the time to look no further than online data, which provides the exact information you can’t afford to miss at any cost.

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Rupalini Wankhede

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