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What It Means to Become an Ecopreneur, and How to Get Started

Ecopreneur

The environment is a necessary interest shared by the entire world population, regardless of nation, culture or race. As we continue to see, however, by working to meet our “needs,” humanity is devastating the environment.

Deforestation and the thirst for fuel have resulted in a plundered and scarred Earth. Research shows that climate change, one of the major consequences of humanity’s irresponsibility, has serious effects on the environment, weather, food and health;  impacts that are projected to worsen. Every individual has a personal duty to lessen his or her footprint on the environment through proactiveness and awareness. Ecopreneurship allows you to build your future while preserving that of both current and future generations. If you need some tips to help you begin, the following guide presented by Enterprise World News will serve as an excellent springboard.

Successful Ecopreneurs Have Paved the Way Forward

Ecopreneurs like Hungarian fashion designer Matilda Janosi have already proven that green businesses can be successful. And you’ve probably heard of Patagonia, which is well-known for its environmental consciousness and mission. These pioneers are examples of how you can take care of the world without neglecting your personal finances. Sure, you could fail. You could walk away from a steady, lucrative position and find that your idea is not viable. However, these are possibilities with any startup, and the latter at least can be avoided with research. 

You Need a Few Things To Get Started

To achieve prosperity while meeting sustainability goals, you need a few key essentials. Understand that being “green” means leaving no negative mark upon the environment, society, communities and economy. It means considering every decision’s impact. It means implementing systems thinking. When you release a new product you aren’t just thinking about the bottom line. You’re pondering if the materials and processes will contribute to waste, if those little plastic pieces are going to end up in a landfill or in the ocean, and so much more.

You also need startup funds, which you can acquire through traditional means, or through sources like the U.S. Environmental Protection Agency and the National Science Foundation. Many organizations are interested in the wellbeing of the environment and willing to invest in eco-friendly enterprises. The initial startup costs might exceed that for a non-green business since you have to cover the standard ones plus extra for green innovations, but in the end, it pays off, for the world and financially.

Finally, you need to identify an area to specialize in; green beauty or cleaning products, energy consulting or responsible landscaping are a few that come to mind. Next, develop a business plan outlining your goals, mission statement, goods and services and competition analysis.

Traditional and Digital Marketing Strategies Work Well In Tandem

Develop a marketing plan that integrates green, digital and traditional marketing.  It’s important to let the world know about your efforts to uphold sustainability, and green marketing highlights the environmental benefits offered by your company. However, you will ultimately use digital and traditional marketing to spread the word.

When you first start out, it’s wise to work with professionals who understand the digital marketing landscape, and who can help you tap into all it has to offer. These professionals can point you toward effective marketing techniques using social media and video. They can help you get the lay of the land so you know what you’re up against and so you have a better way of connecting with and reaching customers or clients.

Traditional marketing methods are also worth using. Email marketing, networking, phone calls and in-person meetings are great options for telling the world about your product or service. It’s wise to forgo materials like brochures, pamphlets, direct mail and print advertising. These undermine your credibility as a green business. Also, use digital invoicing as opposed to sending paper copies; going paperless is a great way to help reduce waste and keep that carbon footprint low.. 

Starting a green business may seem like an intimidating task, but it is not very different from starting any other business. By doing so, you are investing in yourself and the entire human race so you can rest assured you have fulfilled your social responsibility and made a profit while doing so.


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